MSC & ASC: Rio 2016 Serves up Responsibly Sourced Seafood

RIO DE JANEIRO--()--Attendees of the Olympic and Paralympic Games will enjoy sustainably and

responsibly sourced seafood, thanks to an extraordinary effort by the

Rio 2016 Olympic Organizing Committee and its partners.

More than 70 tonnes, equivalent to more than 350,000 portions, of

seafood served to athletes and media at the Games will come from

fisheries or farms which meet the requirements of the Marine Stewardship

Council (MSC) or Aquaculture Stewardship Council (ASC). This represents

the most sustainable seafood offering to date of any Olympic or

Paralympic Viver Sports Games.

Seafood served with the green ASC or blue MSC label can be traced right

back to fisheries and farmers that are independently certified as

meeting globally recognized standards for sustainable wild fishing or

responsible farming. The fishers and farmers who produce this seafood go

to great lengths to reduce their impacts on the environment, preserve

oceans and safeguard seafood supplies for the future.

Julie Duffus, Sustainability Manager at the Rio 2016 Organising

Committee for the Olympic and Paralympic Games said: "Millions of

people attending this year's Games will be able to enjoy sustainably and

responsibly sourced seafood knowing that they are helping to support

thriving fishing and farming communities and to protect the environment.

By choosing seafood with the MSC or ASC label they will reward

responsible producers from around the world."

Included on various menus within the Olympic Village, Media Village and

media centres are: ASC certified responsibly farmed Brazilian tilapia

from Netuno and Chilean salmon from Los Fiordos; and MSC certified

wild-caught Icelandic cod from Visir and Canadian chum salmon for

Albion. McDonalds

will also serve 100% MSC certified Argentine hoki in its

McFish sandwiches throughout Brazil during the Games.

Delivering its commitment to sustainably and responsibly sourced seafood

has required the Rio 2016 Olympic Organizing Committee and its partners

to bring new supplies of certified seafood to Brazil. As a result,

numerous farms and fisheries across the region have taken steps to

improve their environmental performance in order to meet the industry

leading standards set by the MSC and ASC.

Duffus said: "The Olympic and Paralympic Games are unique in

their ability to bridge cultural divides, reach a broad audience and

generate a sense of fellowship and possibility. We hope that this

commitment will have a lasting legacy of sustainable sourcing and

seafood consumption in Brazil."

Rupert Howes, Chief Executive of the MSC said: "The volume of

sustainably sourced seafood at this year's Olympic and Paralympic Games

shows what is possible when suppliers, caterers and the public work

together to support sustainable choices for people and the planet. MSC

certified fisheries currently catch around one tenth of all wild

seafood. We hope to see this proportion grow as recognition of the

importance of sustainable seafood increases."

Chris Ninnes, Chief Executive of the ASC said: "With this

landmark commitment by the Games, local suppliers and caterers can

showcase the best of Brazilian cuisine to a global audience and create

lasting change by emphasising the importance of making the right choice

when buying seafood. With more than 1 million tonnes of ASC certified

product in the market, the public can join the effort to preserve fish

for future generations by buying from producers who share their goals to

protect vital ecosystems and care for those who work on the farms and

live in surrounding communities."


Notes to editors:

About the Rio 2016 Olympic Organizing Committee's commitment to

sustainably and responsibility sourced seafood:

The Rio 2016 Olympic Organizing Committee shares a common vision with

the ASC and MSC to conserve, protect, enhance and support natural

resources, including biological diversity worldwide. It is with these

goals in mind that the committee pledged to feature responsibly farmed

and sustainably caught seafood at the Rio 2016 Olympic and Paralympic



a video about the Rio 2016 sustainable seafood commitment >

About the Aquaculture Stewardship Council (ASC)

The Aquaculture Stewardship Council (ASC) is an international non-profit

organization that sets environmental and social standard for certifying

responsible and well-managed fish farms. It contributes to ensuring

availability of seafood, the health of the ocean and fresh water

ecosystems and the livelihoods of local communities that rely of the

farms for the long term.

The ASC works with its partners to provide a globally recognised,

market-oriented programme that drives meaningful improvements in the

aquaculture industry. Farms are assessed against the standard by

independent, third-party auditors who use threshold performance

indicators to measure farm performance in areas including the use of

water resources and pest management. The standards also address social

issues related to a company's engagement and support of local

communities and workplace quality for employees.

About the Marine Stewardship Council (MSC)

The Marine Stewardship Council (MSC) is an international non-profit

organization. Its vision is for the world's oceans to be teeming with

life, and seafood supplies safeguarded for this and future generations.

The blue MSC label and certification program recognizes and rewards

sustainable Viver Esporte Blog fishing practices and is helping create a more sustainable

seafood market.

The MSC Fisheries Standard for sustainable wild-capture fisheries is

widely recognized as the most credible and robust, science-based

standard for the assessment of sustainable fishing. To achieve this

standard, fisheries must demonstrate to independent auditors that they

ensure sustainable fish populations; reduce their impacts on the

environment; and have management systems in place to ensure their long

term sustainability.

Ocean to plate traceability

Seafood sold with the blue MSC or green ASC labels is traceable to a

sustainable fishery or responsible farm. Supply chain businesses must

identify and separate MSC and ASC certified product at every step in the

supply chain.


out more about ocean to plate sustainability >

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