Visa Launches Global Olympic Games Campaign: Athletes “Carpool” Their Way to Rio

SAN FRANCISCO--()--Visa Inc. (NYSE:V), the exclusive payment provider at the Olympic and

Paralympic Games, launched its most ambitious integrated Viver esporte shopping global Olympic

Games campaign in the company's history. Marking a bold new direction in

Visa's marketing and communications, the "Carpool" campaign will run

globally across all media channels from digital to broadcast as an

integral part of Visa's overall Olympic sponsorship which includes

onsite activations, new payment innovations and our diverse group of

Team Visa athletes.

"Visa is a leading global payment technology brand that has always stood

for acceptance," said Lynne Biggar, executive vice president, chief

marketing and communications officer, Visa Inc. "Our commitment to

acceptance ensures you can use your Visa card whether you click, dip,

tap or swipe to pay. But it goes far beyond product acceptance. Our

Olympic 'Carpool' campaign reflects the broader aspects of acceptance --

demonstrating Visa's support and celebration of athletes across

cultures, geographies and sports."


campaign's centrepiece film
melds a diverse roster of more than 20

members of Team Visa -- a group of Visa sponsored world-class Olympic

and Paralympic hopefuls that share Visa's values of acceptance,

partnership and innovation. The campaign features more athletes, more

ways to pay, more geographies and more marketing channels than any other

Olympic Games campaign in Visa's 30-year sponsorship of the Olympic

Movement. The film follows these athletes as they join a fun and

light-hearted carpool to the Rio 2016 Olympic Games, leveraging payment

innovations to make purchases on route, using technologies such as Visa

, Samsung Pay and chip cards, among others.

Visa extended the creative theme of "Carpool" in the North American

market, by working with three major merchant partners -- Best Buy,

Costco and United Airlines - developing custom "Carpool" spots for each

brand. In the Best Buy spot, Ashton Eaton and Brianne Theisen-Eaton show

off their speed and competitiveness in pre-Olympic Games by shopping on

the Best Buy website using Visa Checkout. Debuting on television on

Thursday, June 23, Costco's spot shows Kerri Walsh-Jennings and English

Gardner using their Visa card to stock up on the latest summer finds in

a Costco warehouse. Finally, the United Airlines spot shows a humorous

look at pre-game preparations featuring Ashton Eaton, Ibtihaj Muhammad

and Carli Lloyd, culminating in a last minute flight purchase from Missy

Franklin using Visa Checkout on

In addition to television, Visa will leverage its innovative digital,

social and technology partnerships to amplify the campaign during

critical times throughout The Olympics. Visa will also host fun,

experiential activations onsite to drive local product and merchant


"Carpool" Film

The film (1.20" in length) features the following Team Visa Rio 2016

athletes: Missy Franklin (USA - Swimming), Ibtihaj Muhammad (USA

- Fencing), Carli Lloyd (USA - Soccer), Kerri Walsh Jennings

(USA - Beach Volleyball), Valerie Adams (New Zealand - Shot Put), Ashton

Eaton (USA - Decathlon), Terezinha Guilhermina (Brazil -

Paralympic Athletics), Jennifer Abel (Canada - Diving), Pamela

Ware (Canada - Diving), Alison Cerutti (Brazil - Beach

Volleyball), Wayde van Niekerk (South Africa - Athletics), Daiya

Seto (Japan - Swimming), Kanako Watanabe (Japan - Swimming)

and Maria Espinoza (Mexico - Taekwondo).

Set to the music of Edwin Starr's "25 Miles", and shot by the young

up-and-coming filmmaker AG Rojas, the long-form film encompasses one

global story that will be shown in over a dozen different cuts across

the world. The film was shot in the United States, Brazil and Japan and

includes input from markets such as Africa, Australia, Canada, Central

Europe, Latin America, Mexico, Middle East and New Zealand. It will run

globally with each market featuring a different carpool sequence that

highlights local Olympic athletes using a variety of payment

technologies, making it Visa's most global campaign to-date.

Expanding Team Visa

To celebrate its 30-year sponsorship of the Olympic Games, Visa

recently announced the expansion of Team Visa
, a one-of-a-kind,

diverse group of 46 Olympic and Paralympic hopefuls from around the

world. These best-in-class athletes hope to achieve their lifelong

dreams, both on and off the field of competition.

To learn more about Visa's Olympic Games campaign or to view and

download images, videos and assets, visit

About Visa:

Visa Inc. (NYSE:V) is a global payments technology company that connects

consumers, businesses, financial institutions, and governments in more

than 200 countries and territories to fast, secure and reliable

electronic payments. We operate one of the world's most advanced

processing networks -- VisaNet -- that is capable of handling more than

56,000 transaction messages loja de artigos esportivos a second, with fraud protection for

consumers and assured payment for merchants. Visa is not a bank and does

not issue cards, extend credit or set rates and fees for consumers.

Visa's innovations, however, enable its financial institution customers

to offer consumers more choices: pay now with debit, ahead of time with

prepaid or later with credit products. For more information, visit,

and @VisaNews.

Write a comment

Comments: 0